Rabu, 25 Maret 2015

Bussiness Plan Bahasa Inggris 2

Executive Summary

Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Singapore, a city state, is now becoming the model metropolis for Asia's new economic boom. With more than 11 million visitors yearly, mainly from neighboring countries (Malaysia, Indonesia, Thailand and the Philippines), Singapore's retail sector is the strongest in the region.
Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore. Later, our effort will be a further development of more retail outlets in the surrounding area.
This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresin Fries to successfully open and expand through year two. The initial capital investment will allow Fresin Fries to provide its customers with a value-driven, entertaining experience through the creativity of its founders.
Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Company Summary

What is Fresin Fries?
Fresin Fries sells gourmet fries in a cone with a  choice of sauce. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle.
Youthful and fresh surroundings We will imitate successful establishments, such as Jamba Juice and Starbucks, which represent the majority of our core target market, between 18 to 35 years of age. Our store will feature display cooking of our featured Belgian Fries from cutting to frying. Our customers will also be able to read our in-house brochures in regards to all knowledge about Belgian Fries and our featured sauces. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall.
Quality food
Each store will offer nothing but freshly fried Belgian fries, sandwiches and variety of unique blend sauces, all served with old-fashioned home-style care.
Open everyday Our store is open everyday from 10 am to 9 pm.
Variety, variety, variety
A different selection of sauces will be featured every three months and we will also change our Italian soda flavors to accompany our fries.

Company Ownership

Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% - Guy Fry, 25% - Sam Sauce, 25% - Carl Cone, 25% - Harry Hip.
Guy Fry and Sam Sauce have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Company A.
Sam Sauce holds an MBA degree from University V. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore.
Guy Fry holds a BA degree in Graphic Design from the Academy of Arts. His projects are widely varied from product design to brand development of several reputable companies.
Harry Hip holds a MS degree from Institute Y. He completed several projects and served as project manager for multi-national companies in Singapore.
Carl Cone holds a BS degree from University Z, majoring in Management and Information Technology. Prior to his return to Singapore, he has held several management positions in a U.S.-based IT company.

Products

We want to focus only on selling fries. Alcoholic drinks will not be sold in our outlet, as Fresin Fries promotes a healthy and positive Singaporean lifestyle. Instead, we will offer Italian Soda to complement the fries.
In promoting the Fresin Fries lifestyle, we will offer various merchandise with our logo and colors, from hats to t-shirts to potato cutters to our signature sauces, so that our customers can enjoy Fresin Fries at home. Our signature sauce is exclusively manufactured by Company Q. They can be also purchased at selected retailers.

3.1 Product Description

Fresin Fries primarily sells fries and our unique dipping sauces. Main products sold are: Belgian fries, Italian sodas and corporate merchandise.
Belgian-style fries are available in large (choose 2 dips), small (choose 1 dip), with addition of garlic Fresin (add S$0.25).
The dips for Belgian style fries can also be served with sandwiches; they are available in more than 20 flavors:
  • Pesto Mayo
  • Satay Sauce
  • Teriyaki Sauce
  • Thai Chili Ketchup
  • Creamy Wasabi Mayo
  • Roasted Pepper Mayo
  • Lava Cheese
  • Black Pepper Sauce
  • Curry Ketchup
  • Barbecue
  • Jalapeno Ketchup
  • Caribbean Islands
  • Traditional Sambal
  • Korean BBQ
  • Hot Chili Sauce
  • Garlic Dip

3.5 Sales Programs

Each opening of Fresin Fries will have, more or less, the same marketing mix as the others. Below are the programs that we will develop to open each location.
Grand Opening
Each new outlet will have outdoor signage as soon as possible. We want the signage to be supported by banners before the opening.
Point of Purchase
We will use "tray toppers" to explain the concept and philosophy of Fresin Fries. We will also sell gift certificates, announce future job openings, and possibly mention franchise opportunities.
Direct Mail Piece
A stand-alone piece, folded, will be produced in full color on heavy weight paper. Inside will be all the important details of Fresin Fries, explanation of our menu, prices, house of operation and a locator map.

Future Products

For now, we will focus on selling fries and signature sauces. However, as we grow further, we will add new categories to our menu, such as Belgian Sandwiches and Buffalo Wings.
In the future, our growth strategy will be offering the franchise of our brand to food entrepreneurs in the region. The success of Bread Talk franchising in Indonesia is the best example on growing globally.
Value Meal
Sales of Fresin Fries will not only generated from the selling of its famous Belgian Fries, but also will be generated by the conception of an innovative package menu called the "value meal." It primarily consists of a combination of our featured Belgian Fries, sandwiches and Italian soda at greater value than selling at individual items. Further customization could be done by selling a bigger size of fries called "Uber Fresin" to attract price sensitive customers.
Private Parties
Brochures and handouts will explain that we can handle banquets and private parties, in addition to our brochure that will list our daily entrees.

Market Segmentation

We are targeting young Singaporeans as our primary market. Orchard Road is the place to meet and hang out after school. Due to heavy extra-curricular activities among Singapore's youth, it is common for high schoolers to have lunch inside shopping malls, and not at home. They tend to flock to fast food joints inside shopping malls across Orchard Road.
Our secondary market segment is the "Working Singaporeans." With so many shopping malls in the vicinity, Orchard Road is the haven for shoppers and job seekers alike. In the new Paragon Shopping Centre, there are more than 8,000 workers currently working as sales persons and boutique staff. There are more than 10 major shopping malls across Orchard Road, including Ngee Ann City, the biggest shopping mall in the nation, employing more than 50,000 workers.
Lastly, Orchard Road is also the destination for tourists staying in the area. The Meritus Mandarin, Crown Prince Hotel, the Hilton, and Popular Hotel are a few of the biggest accommodations in Singapore. Tourists will stroll Orchard Road, hunting for the latest trend in fashion and have no time to stop for a full meal during shopping. Fresin Fries is the alternative for a quick bite while shopping the fancy boutiques in the area.

Senin, 16 Maret 2015

ETIKA BISNIS: CSR YANG DILAKUKAN PT. INDOFOOD

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Pada tahun 2011, guna membantu memberikan pendidikan multi kultur kepada anak–anak sejak dini, Indofood membagikan buku ensiklopedi Pustaka Anak Nusantara ke ratusan perpustakaan sekolah dasar dan menengah pertama di seluruh Indonesia. Selain itu Indofood juga memberikan kumpulan buku dongeng cerita rakyat Indonesia yang kaya akan pesan–pesan moral.
Layanan Mobil Klinik SUN

Sebagai perusahaan yang menghasilkan produk–produk makanan berkualitas, Indofood melalui anak perusahaannya yaitu ICBP berupaya untuk ikut memberikan edukasi mengenai pentingnya peningkatan gizi masyarakat. Melalui SUN Mobil Unit Layanan Gizi Ibu dan Balita, Indofood menyediakan layanan kesehatan, konsultasi dan pendidikan nutrisi bagi masyarakat. Unit–unit mobil tersebut dilengkapi dengan peralatan Ultrasonography untuk memonitor pertumbuhan bayi selama masa kehamilan. ICBP telah menerima Millennium Development Goals (MDG) Award dari Kantor Utusan Khusus Presiden Republik Indonesia untuk MDG, atas partisipasinya dalam meningkatkan kesehatan anak dan ibu hamil melalui program Mobil Klinik SUN.

Partisipasi Aktif dalam Kegiatan Komunitas

Indofood senantiasa memberikan kepedulian bagi pembangunan masyarakat di mana unit operasional Perseroan berada. Beberapa program Perseroan, di antaranya adalah:

Rehabilitasi Rumah Tinggal

Bekerja sama dengan Yayasan Tzu Chi Indonesia, Indofood mendukung program rehabilitasi rumah–rumah dalam kondisi buruk. Perseroan telah membantu memperbaiki rumah–rumah di wilayah kumuh di Cilincing, Jakarta Utara.

Kegiatan Sosial dan Keagamaan

Perseroan juga selalu berpartisipasi dan berkontribusi dalam berbagai kegiatan sosial kemasyarakatan, khususnya yang terkait dengan pendidikan dan peringatan hari besar keagamaan.

Indofood Berbagi Kasih, dilaksanakan pada peringatan hari besar keagamaan seperti Ramadhan dan Natal. Kepedulian diwujudkan dalam bentuk pemberian paket produk dan peralatan sekolah kepada komunitas–komunitas yang membutuhkan.
MTQ adalah program yang dikelola sejak tahun 1974 oleh Lonsum. Program ini bertujuan untuk meningkatkan kemampuan membaca Al Quran bagi anak–anak karyawan Indofood dan masyarakat di sekitar area perkebunan.
Setiap tahun, Perseroan bersama anak perusahaannya juga memberikan sumbangan qurban untuk memperingati hari Idul Adha yang diberikan kepada masyarakat di sekitar area operasional Perseroan

Peningkatan Nilai Ekonomi

Indofood terus membangun hubungan jangka panjang yang saling menguntungkan dengan para stakeholders melalui program kemitraan guna meningkatkan dan mendorong pengembangan ekonomi yang berkelanjutan. Program kemitraan Indofood ditujukan bagi keluarga petani, peternak, pengusaha UKM dan masyarakat sekitar.

Kemitraan dengan Petani

Perseroan mengembangkan program–program kemitraan pertanian secara berkelanjutan, dengan para mitra yang terdiri dari petani kentang, singkong, gula kelapa, cabai dan kelapa sawit. Dalam program kemitraan ini, Indofood memberikan pelatihan, bimbingan dan pendampingan di bidang pembudidayaan, penanaman, pemanenan dan pasca pemanenan komoditas.

Pada tahun 2011, dilaksanakan pelatihan bagi para petani kelapa sawit di Rambong Sialang Traning Center (RSTC) bekerja sama dengan Asosiasi Petani Kelapa Sawit Indonesia (APKASINDO). Program pelatihan yang diadakan selama satu minggu ini bertujuan meningkatkan produktivitas petani dalam melakukan pengelolaan perkebunan.

Pemberdayaan Wanita melalui Program Pojok Selera

Indofood mendukung program pemberdayaan wanita melalui Program Pojok Selera. Program ini diperuntukan bagi para istri petani dan keluarga karyawan perkebunan.

Pada tahun 2011, Indofood mengembangkan program kewirausahaan dan pembuatan makanan berbahan dasar tepung terigu bagi para istri petani singkong di Malangbong, Jawa Barat; petani cabai di Jember dan Lumajang, serta penderes gula kelapa di Banyuwangi, Jawa Timur dan petani kentang di Garut, Jawa Barat.
Program pelatihan sejenis juga dilaksanakan untuk para keluarga karyawan dan komunitas di sekitar Perkebunan Rambong Sialang dan Turagie di Sumatra Utara, Perkebunan Tirta Agung di Sumatra Selatan, Perkebunan Pahum Makmur di Kalimantan Timur dan Perkebunan Balombessie di Sulawesi Selatan. SIMP menyelenggarakan kelas–kelas pelatihan pembuatan makanan bagi ibu rumah tangga yang dikenal dengan SIMP Bakery and Culinary Center. Selain mendorong pemberdayaan wanita, Perseroan juga mendukung pengembangan UKM.
Indofood mendukung program Desa Sejahtera melalui pelatihan UKM di Cipule, Karawang, Jawa Barat yang diikuti oleh 30 mitra UKM. Program tersebut merupakan kelanjutan program kerjasama dengan SIKIB di Tanjung Pasir, Banten pada tahun 2010.
Program Mahesa

Sebagai bagian program berkelanjutan “Feed the World,” Indofood menyumbangkan ternak kerbau, sapi dan peralatan pertanian bagi komunitas petani, termasuk Karya Harapan Al–ijabah di Pandeglang, Banten dan kelompok peternak Sarwon Guno di Desa Hargo Tirto, Yogyakarta.

Program UKM BogasariMelalui Divisi Bogasari, Indofood juga terus mengembangkan manfaat bagi mitra UKM pemegang Bogasari Mitra Card. Manfaat yang diberikan berupa program pelatihan, dukungan promosi dan bantuan fasilitas kredit perbankan serta berbagai asuransi, seperti asuransi kebakaran, kesehatan dan kecelakaan. Pada tahun 2011, Perseroan memberikan penghargaan Bogasari SME Awards 2011 kepada sembilan mitra UKM di wilayah Jawa Timur dan Jawa Tengah. Penerima Bogasari SME Award 2011 merupakan hasil seleksi dari seluruh mitra binaan Bogasari yang berada di wilayah Jawa Timur dan Jawa Tengah.